MANY SALES STATISTICS ARE WRONG!
The Brevet Group published 21 Mind-Blowing Statistics that challenged the ‘unknown’ and much-quoted National Sales Executive Association figures (pictured)
Have a look at the insights this data provides…..IT’S SALES GOLD!
- 92% of all customer interactions happen over the phone.
- It takes an average of 8 cold call attempts to reach a prospect
- The best time to cold call is between 4:00 and 5:00 PM
- 30-50% of sales go to the vendor that responds first
- 80% of sales require 5 follow-up calls after the meeting.
- 44% of sales reps give up after 1 follow-up.
- Thursday is the best day to prospect. Wednesday is the second-best day
- Nearly 13% of all the jobs in the U.S. (1 in 8) are full-time sales positions.
- Over one trillion dollars (that’s nine zeros) are spent annually on sales forces.
- In a typical firm with 100-500 employees, an average of 7 people are involved in most buying decisions
- 78% of salespeople using social media outsell their peers.
- Email is almost 40 times better at acquiring new customers than Facebook and Twitter.
- Salespeople who actively seek out and exploit referrals earn 4 to 5 times more than those who don’t
- 91% of customers say they’d give referrals. Only 11% of salespeople ask for referrals.
- Only 13% of customers believe a sales person can understand their needs.
- 55% of the people making their living in sales don’t have the right skills to be successful
- Continuous training gives 50% higher net sales per employee.
- The average company spends $10K – $15K hiring an individual and only $2K a year in sales training.
- It takes 10 months or more for a new sales rep to be fully productive
- Retaining current customers is 6 to 7 times less costly than acquiring new ones.
- The average company loses between 10% and 30% of its customers each year.
- After a presentation, 63% of attendees remember stories. Only 5% remember statistics
The data tells a story. Get busy and exploit the gaps in the trends
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